NEWS10 August 2011

Ipsos adds social media monitoring capabilities to Observer

Data analytics North America

US— Ipsos Observer, the survey management, data delivery and data collection arm of Ipsos in the US, has added social media monitoring to its toolkit.

The Social Observer tool can either be used “independently or integrated with traditional market research”, the firm said.

Business development senior vice president Paul DePinto said: “Conversations within the social web are powerful indicators of consumer trends, market insights and brand reputations.”