NEWS9 January 2012

Ipsos adds Saudi panel, plans for Egypt and UAE

Middle East and Africa

SAUDI ARABIA— Ipsos has launched an online panel in Saudi Arabia as the first of six it plans to set up in the Middle East and North Africa region this year.

The panels will be run by Ipsos Interactive Services, which has established a regional outpost led by director Nader Kobeissi.

Saudi Arabia’s ‘Rewarding Panel’ launches with 25,000 members but recruitment efforts are continuing. The next two panels set to launch are for Egypt and the United Arab Emirates.

Kobeissi said: “Our ultimate goal is to build our own panels for all the markets in which Ipsos operates and thus ensure equal data quality among the different countries.”