NEWS18 February 2011
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Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.
US— Mobile survey software developer iPinion has launched an Android OS version of its smartphone app after introducing a version of the research tool for iPhones, iPads and iPod Touch users last year.
The app offers “rich image interaction” that allows respondents to participate in surveys, ad copy testing, perception mapping and concept testing projects.
Pala Kuppusamy, iPinion’s founder and CEO, said: “We wanted to launch the smartphone survey app for the Android OS with more interesting features, taking full advantage of the touch screen interactions, so we added a variety of image interaction question types that would best serve the needs of the research industry for special studies.”
A version for the Blackberry OS will be released in March followed by versions for the Microsoft Mobile OS and Symbian OS by June.
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