NEWS23 December 2019

Invoke introduces real-time translation

News North America

US – Market research tech business, Invoke, has added real-time translations to its qualitative/quantitative technology platform.

Invoke uses natural language processing and machine learning to offer translations in real time, helping brands to run sessions in many countries and monitor the consumer feedback, in their own language.

Twenty languages are supported: English, Simplified Chinese, Traditional Chinese, Czech, Danish, Dutch, Finnish, French, German, Hebrew, Indonesian, Italian, Japanese, Korean, Polish, Portuguese, Russian, Spanish, Swedish and Turkish.

Gigi Wang, CEO, Invoke said: “Our clients are global brands, serving consumers all around the world. With the ability to accept unstructured data in any language, we are enriching the insights on which our clients base their strategic decisions. An ad created in English may not convey the same message in Spanish.”