NEWS13 September 2011

Investors plough $5m into app analytics firm Apsalar

Financials North America

US— Mobile analytics and behavioural targeting platform Apsalar has been awarded $5m in a funding round led by Thomvest Ventures, which it will use to grow its development team, expand its product portfolio and increase sales and marketing efforts.

The firm’s analytics tools are used to give app developers and publishers the tools to understand how their software is used and to provide personalised content and offers to the “most valuable” users.

CEO Michael Oiknine said: “The size of this funding and breadth of investors that have shown interest in Apsalar validates the need for advanced behavioural analytics and targeting in the mobile apps industry.”

Battery Ventures, DN Capital and existing investors also took part in the financing, which follows a $800,000 seed round in late 2010. Thomvest Ventures’ managing director Don Butler will take a seat on Apsalar’s board.