Investors feed DIY tool GutCheck $2m as go-live approaches
The cash will be used to support sales and marketing initiatives and recruit respondents, GutCheck said. George Mulhern, of investor Highway 12 Ventures, will join the firm’s board of directors.
Mulhern said: “With Gutcheck, businesses now have the option to gain feedback directly from their target customers in a real-time fashion, at a price that is a fraction of the cost of traditional methodologies.”
GutCheck was launched in beta mode last month and offers 30-minute interviews with respondents for $40 a time. Once users have completed an interview with a respondent, a downloadable transcript is produced.
Investment was led by Highway 12 Ventures with contributions from Village Ventures, iModerate Research Technologies, Benenson Strategy Group and “several notable” market research industry entrepreneurs.

We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments