The new Decision Science unit will exist as a subset of Intouch’s analytics team to combine business perspective, technology and data in order to solve complex challenges. 

The group will partner with Intouch’s healthcare clients to review data, conduct exploratory analyses and develop models to answer business questions. Specific services include cluster development for enhanced segmentation and targeting, supervised and unsupervised predictive modelling, expected value and lift determination for improved campaign return on investment and data mining and geolocation capabilities, in partnership with third party data providers.

The analytics specialists hired to the Decision Science team include Carlos Acosta, senior data architect; John Georgopoulos, director of analytics strategy; Maria Hoheusle, data scientist; Sam Johnson, senior data scientist; and Neal Welbourne, director of analytics strategy.

“By applying a data-driven approach, we can better define our client’s customers, deliver value more personalised to their needs, and demonstrate true ties to business and revenue objectives,” said David Windhausen, executive vice president at Intouch Solutions (pictured).

“These expanding decision science services and the Intouch minds behind them are already giving our clients a competitive advantage.”