NEWS4 January 2024

Interpublic Group sells Hill Holliday and Deutsch New York

Asia Pacific M&A News North America

NEW ZEALAND & US – Marketing services company Attivo Group has acquired North American full-service creative agencies Hill Holliday and Deutsch New York from Interpublic Group (IPG).

manhattan new york aerial view

New Zealand-headquartered Attivo Group, established in 2020, is the owner of several marketing and communications agencies in New Zealand and Australia.

Hill Holliday, which has offices in Boston and New York, and Deutsch New York (DNY), will continue to operate with their current leadership and maintain their own individual brands. The agencies will maintain an ‘affiliate relationship’ with IPG.

In 2021, Attivo Group acquired IPG Australia’s 303 MullenLowe, and invested in Mediahub Australia in 2021.

The company also owns Harvey Cameron, Farrimond, Gorilla Studios, Rhubarb Lane and Rainmakers.

Cam Murchison, chief executive, Attivo Group, said: “Hill Holliday and DNY are world-class agencies with amazing pedigrees that have made a tremendously positive impact on the communications landscape in the US.

“Both agencies have many iconic brands with decades-long relationships as testament to their singular focus on client success. The outstanding leaders at both agencies have a strong desire to further grow their businesses and share Attivo’s entrepreneurial spirit and challenger mindset. 

“As we plan for the future, the dynamic business landscape our clients are competing in gives us a unique opportunity to think differently, to expand the breadth and depth of our capabilities, continuing to help our clients succeed in more ways, and continuing the legacy of these businesses.”

Philippe Krakowsky, chief executive, IPG, said: “Attivo is a trusted partner with whom we have successfully managed affiliate relationships over the years in other world regions. Since 2020, Deutsch LA and DNY have been operating as separate brands and businesses, so this particular move as relates to DNY is a natural progression in that process, as Deutsch LA continues to be one of IPG’s wholly-owned creative agencies, and we’ll support their ongoing evolution and growth.”