NEWS5 September 2011

International growth fuels 37% revenue rise for Kadence

Financials UK

UK— Kadence International has reported a 37% increase in global revenue, reaching US$17.5m in the year ended June 2011.

The agency, which provides both fieldwork and full-service research services, said its full-service business had grown by 43%, and accounted for more than two thirds of its revenue. Profit figures were not disclosed.

Kadence’s US, Indonesian and Indian operations all saw revenue grow by more than half. In the US, revenue for full-service research doubled, while in India, 55 new fieldwork offices were opened.

Chairman Simon Everard said it had been a “momentous year”. He told Research: “The hard work and foundations we’ve been putting out in Asia Pacific are really starting to pay off because we’re now able to deliver research on a global basis. And as more and more clients are seeing that, we’re getting more and more requests.”

Everard said the agency is forecasting 200% revenue growth in India this year, and hopes to establish a presence in Brazil during the next twelve months.

However, he said he remains “very cautious” about the year ahead because of uncertainty in the US and European economies. “We’re still seeing very strong growth in Asia – demand is up again on last year – but in the UK and the US I think we’re in for some interesting times,” he said.

With growth in Asia far exceeding the US and UK, Everard said: “I would fully expect to get 50% of our revenues from Asia, possibly this year.”