NEWS18 October 2017

Interbrand and C Space establish Collaboration Lab

M&A News UK

UK – Following the announcement that Charles Trevail will be CEO of C Space and Interbrand, as the two companies join forces, a Collaboration Lab between the two agencies is also being set up.

As part of their new partnership, C Space said in a statement that establishing the Collaboration Lab would allow the two companies to “experiment, with our clients, with faster, more collaborative processes for brand building and customer experience”.

It described the partnership between the two Omnicom agencies as “an opportunity for us to reinvent the brand building and customer experience category”.

It added: “We expect to have greater influence in the ways that organisations strive to become customer-centric with Interbrand as our partner”.

Trevail will take over as CEO of Interbrand on 1st January 2018 as its current CEO, Jez Frampton is retiring.