NEWS2 November 2012

Integration appoints Pulse Group as market research partner

Asia Pacific Features

MALAYSIA — Integration Marketing & Communications has agreed a strategic alliance with digital research agency Pulse Group in a bid to help clients measure the effect of their marketing effectiveness and account for their advertising investments.

The two companies are working together to combine capabilities and help clients strengthen their presence in Asia-Pacific countries, where economic growth is resulting in increased demand for effectiveness metrics.

Oscar Jamhouri, CEO of Integration, said: “Forging an alliance with Pulse Group will ensure we are able to meet our clients’ urgent needs without compromising any data quality.”

Bob Chua, CEO of Pulse Group (pictured), added: “Through this alliance we will deploy an experienced global team, to support Integration with timely, best in class research services at competitive prices. We are confident that this collaboration will help us deliver unique added value to companies who are implementing marketing accountability and improving their competitive advantage.”