NEWS11 August 2011

In-store monitoring firm BVI gets $8m investment

Financials North America

US— In-store monitoring firm BVI Networks has closed an $8m round of financing to support sales efforts and further development of its analytics technology.

Its RetailNext platform pulls in video feeds, RFID and point-of-sale data so retailers and manufacturers can monitor how customers shop.

Customers include Brookstone, American Apparel and PepsiCo.

BVI’s funding was led by August Capital with participation from undisclosed existing investors. Its CEO is Alexei Agratchev.