Schillewaert (pictured) is a co-founder at Insites Consulting and a former president of industry representative body Esomar.

The global solutions office will cover InSites’ full product portfolio, including technology and consumer network capabilities, insight consulting services and strategic transformation services.

The new office will support the business in the production of client materials, integrating future acquisitions, and gathering direct client and market feedback.

Schillewaert said: “Our path to growth is to offer a tech-enabled consulting proposition which will ultimately enable companies to be consumer-centric.

“We observe that brands want to be more consumer-centric but struggle with actually making that happen in practice.”