InSites Consulting enters Australian partnership

AUSTRALIA — InSites Consulting has entered a long term strategic partnership with Sydney-based agency Direction First.

The move will see InSites extend its Global Community Moderator Network in Asia Pacific. The agencies have already worked together to bring InSites’ Consumer Consulting Boards to Australian and New Zealand brands at the end of 2011.

Tom De Ruyck, managing partner & head of Consumer Consulting Boards at InSites Consulting (pictured), said: “Direction First is an agency with the same vision on the future of research and marketing. This is just the logical next step.

“We feel the vibe in the APAC region and it is great to witness the rapid growth in the openness towards research communities. I am looking forward to continuing ‘The Consumer Consulting Board’ story in Sydney, Jakarta and Tokyo in the coming months.”