NEWS21 December 2010

InsightsNow adds trio to CMS division

North America People

US— Product innovation and development agency InsightsNow has added three new principal consultants to its consumer and marketing sciences (CMS) division.

Joining the firm are Kimberley Greenwood, Lauren Landesman Wagner and Marianne Swaney-Stueve.

Greenwood was previously in charge of driving consumer insights and innovation at The Schwan Food Company while Wagner served as director of marketing research at Armor All Products and Jack in the Box.

Swaney-Stueve, meanwhile, was last at International Flavors and Fragrances where she served as global director of sensory and consumer insights and was responsible for developing research programs.

Jeff Kenney, director of the CMS division at InsightsNow, said: “It’s wonderful to have such talented individuals from the industry join the CMS team. The expertise of these individuals spans all areas of both product and marketing research and is a huge value-add for InsightsNow and our clients.”

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