Insights on Demand Consortium adds members

US – ITWP, the parent company of Toluna and Harris Interactive Europe, has added big names including Nike, Amazon, Sony, Pepsi and Mindshare to its Insights on Demand Consortium.

Frederic Charles Petit crop

This means that more than 40 of the biggest consumer brands and digital agencies have now joined the industry-wide group it set up in January this year.  

The consortium’s aim is to develop and promote new ways of understanding consumers.

It held its first official meeting on 1 March where ITWP Group CEO Frederic-Charles Petit (pictured) presented the vision for the consortium to more than 30 attending members.

Mark Uttley, group strategy director at AKQA presented four core discussion topics that the group will focus on including: agility and speed; big data and data science; market research vs customer experience; and automation.

Uttley said: “Every industry eventually faces the disruptive force of innovation, so it’s no surprise – especially in an age of intense technology advancement – that market research is being forced into a rapid rate of change.”

Petit added: “The interest and participation in the consortium has been positively overwhelming. Our first meeting was a great success. I see a lot of runway ahead as we work to tackle issues that will help shape the future of consumer insights and market research in a way that benefits the members of this group and the industry at large.”

We hope you enjoyed this article.
Research Live is published by MRS.

The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.

Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.

For example, there's an archive of winning case studies from over a decade of MRS Awards.

Find out more about the benefits of joining MRS here.

0 Comments

Display name

Email

Join the discussion

Newsletter
Stay connected with the latest insights and trends...
Sign Up
Latest From MRS

Our latest training courses

Our new 2025 training programme is now launched as part of the development offered within the MRS Global Insight Academy

See all training

Specialist conferences

Our one-day conferences cover topics including CX and UX, Semiotics, B2B, Finance, AI and Leaders' Forums.

See all conferences

MRS reports on AI

MRS has published a three-part series on how generative AI is impacting the research sector, including synthetic respondents and challenges to adoption.

See the reports

Progress faster...
with MRS 
membership

Mentoring

CPD/recognition

Webinars

Codeline

Discounts