ITWP set up its industry-wide group at the start of this year to reshape consumer insights and make them accessible to more people outside of market research.

The consortium held its first official meeting in March to establish objectives and begin discussing relevant topics.

It has attracted participants from Fortune 500 companies and other leading brands across all industries and geographies and now has more than 100 members.

Frederic-Charles Petit, CEO of ITWP Group, said: “Now six months into the founding of this group, I’m constantly encouraged by the growth and ongoing collaboration and dialogue we’ve had between members.

“We have a lot of great momentum heading into the second half of the year with many events, and there has been a lot of positive feedback about the inroads we are forging as a group.”