NEWS4 June 2021

Insights Family to work with InspiredConsumer

New business News North America UK Youth

UK/US – Children, parents and family research company The Insights Family has partnered with youth experiential marketing agency InspiredConsumer on qualitative research projects.

Children in a circle

The agreement between the two companies will allow The Insights Family to access InspiredConsumer’s community centre network across the US, incorporating 50 million children, parents and families across the country.

The partnership is exclusive and long term, and will include projects such as ‘flash focus’, which are short focus groups which can be done rapidly at scale, and ‘classroom chatback’, which are multi-child vox pops.

As part of the partnership, The Insights Family will provide several research services to InspiredConsumer’s clients to help with planning and measurement, including evaluating and demonstrating return on investment for campaigns.