Zwolinski will lead the association’s integrated marketing strategy, driving awareness, audience growth, member engagement and thought leadership.

She will also oversee efforts to amplify its role as a knowledge source for the sector and translate research and industry expertise into content and experiences.

Zwolinski has held leadership roles with organisations including Prodege, Big Village, GfK and TNS (Kantar), where she led global brand transformations, integrated marketing strategies, and content and event programmes.

As senior director, membership, Wylie will lead initiatives focused on membership growth, engagement, retention and relationship development.

Most recently, he was director of global supply at Reach Collective, where he worked across teams to improve member experience and data quality. Wylie has served as president of the Insights Association south central chapter and a member of the Market Research Council’s membership experience committee.

Anita Watkins, chief executive, Insights Association, said: “Nici and Joe each bring exceptional industry experience, leadership, and passion for advancing the insights profession.

“Nici’s expertise in brand building and marketing strategy will help amplify the Association’s voice and impact, while Joe’s deep commitment to community engagement will strengthen our ability to serve and expand our membership. Together, they will play critical roles in helping the Insights Association and our members navigate what’s next.”