NEWS13 March 2014

InsightExpress brings in new ad measurement SVP

North America People

US — InsightExpress has appointed Jim Forrest to its leadership team as senior vice-president, ad measurement solutions, effective immediately.


Forrest will report to InsightExpress’s co-CEO, Drew Lipner. He will be responsible for identifying and supporting client development efforts across InsightExpress’ account teams, and will assist in guiding product innovation across the company’s suite of digital marketing accountability solutions.

Prior to InsightExpress, Forrest was global partner, digital at Hall & Partners. Earlier, he held a series of positions at Ipsos, culminating in senior vice-president of digital strategy.