NEWS17 August 2012

Insight Research Group bolsters senior team

People UK

UK— Insight Research Group has announced two senior appointments with Gracie van Kemenade (pictured) joining from Kantar Health as quantitative research director and Paul O’Meara joinig from Ipsos Healthcare as regional head of syndicated studies.

Van Kemenade will work with the whole research team but her priority will be to work closely with Insight’s existing quantitative research team and to apply her experience in the development of new proprietary quantitative research methodologies. She will also be central to the launch of new tracking products from Insight Research Group in fields such as brand equity research.

O’Meara will be based in the group’s New York office and head syndicated studies from there.