Insight Resarch Group launches IQ quantitative practice

Van Kemenade (pictured) joined the agency in August last year and was tasked with working closely with Insight’s existing quantitative research team and to apply her experience in the development of new proprietary quantitative research methodologies. These will now be explored by IQ with Dunn, who has been at Insight Research Group for nine years.

Dunn says: “We are hand picking a new team that is genuinely passionate about quantitative research, and whose remit is to develop new proprietary methodologies and deliver rich insights grounded in a deeper understanding of data,”

Insight Research Group CEO Jane Shirley, adds: “Founding a dedicated practice at this time is a natural response to ensure that we are well equipped to deliver a balanced, high level of service and innovation across all projects.”