Founded in 2016 and headquartered in Istanbul, MindBehind employs 70 people and offers artificial intelligence-based conversation management services that allow marketers to communicate with customers via a dialogue using messaging applications such as WhatsApp.

Through the acquisition, Insider will expand its conversational messaging services, based on MindBehind’s technology.

MindBehind’s team will remain under the guidance of chief executive Oguzhan Basegmez and Anil Kiper, co-founder and chief growth officer.

Muharrem Derinkök, co-founder and chief product officer, Insider, said: "MindBehind’s conversational commerce and messaging capabilities will become an integral part of Insider’s solution. This acquisition accelerates our product roadmap in delivering marketing teams the capabilities they need to stay ahead of the competition and future-proof their businesses."

Anıl Kiper, co-founder and chief growth officer at MindBehind, said: "Since 2016, MindBehind’s mission has been to create seamless messaging experiences between businesses and consumers. This acquisition brings together two innovative companies with a shared vision for the future of customer experience."