Innovid names chief commercial officer

US – Television advertising measurement platform Innovid has appointed David Helmreich as its chief commercial officer.

Magnet attracting wooden blocks

Helmreich will oversee Innovid’s sales, marketing and client support functions worldwide and will report to chief executive and co-founder Zvika Netter.

In his new role, Helmreich will also help Innovid expand and identify new commercial opportunities.

Before joining Innovid, Helmreich was chief revenue officer at Stackline, and has also held roles at Oracle Marketing Cloud, TARGUSInfo (sold to Neustar) and LiveIntent.

Netter said: “David will oversee and integrate the commercial facets of our business, unlocking the full potential of our offerings.

“He has a strong track record of identifying growth opportunities, scaling businesses, leading innovation and driving transformation. I look forward to his leadership contributions at Innovid.”

We hope you enjoyed this article.
Research Live is published by MRS.

The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.

Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.

For example, there's an archive of winning case studies from over a decade of MRS Awards.

Find out more about the benefits of joining MRS here.

0 Comments

Display name

Email

Join the discussion

Newsletter
Stay connected with the latest insights and trends...
Sign Up
Latest From MRS

Our latest training courses

Our new 2025 training programme is now launched as part of the development offered within the MRS Global Insight Academy

See all training

Specialist conferences

Our one-day conferences cover topics including CX and UX, Semiotics, B2B, Finance, AI and Leaders' Forums.

See all conferences

MRS reports on AI

MRS has published a three-part series on how generative AI is impacting the research sector, including synthetic respondents and challenges to adoption.

See the reports

Progress faster...
with MRS 
membership

Mentoring

CPD/recognition

Webinars

Codeline

Discounts