NEWS1 September 2021

InnovateMR names Wilding-Brown CEO

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US – Market research technology company InnovateMR has appointed chief research officer Lisa Wilding-Brown as its first chief executive.

Lisa Wilding-Brown Innovatemr_crop

InnovateMR’s co-founders and managing directors Matt Dusig, George Llorens, and Gregg Lavin, and president Michael Anderson, have joined the firm’s board of directors. 

Following the promotion of Wilding-Brown (pictured), the board will continue to work closely with the executive team, with a focus on expanding the company’s business-to-business research solutions and insights software-as-a-service technology stack.

Wilding-Brown has worked at InnovateMR since it was formed in 2014. She has helped to lead development of the company’s insights platform, data quality methodologies, panel recruitment and research-on-research initiatives.  

Wilding-Brown began her career at Harris Interactive and later joined uSamp. She is also a WIRexec leader and founding member of the Multicultural Insights Collective.

Michael Anderson, board member, said: “The board’s decision to appoint Lisa to this role was unanimous; it felt like the natural time for our company to centralise our leadership structure in preparation for our next phase of accelerated growth. Lisa and the entire executive team represent the best and brightest in our industry.” 

Matt Dusig, co-founder, InnovateMR, said: “I have no doubt that under Lisa’s experienced executive leadership and deep research acumen, she will serve as a strong advocate and north star for employees and clients alike. The board of directors and I will remain very much connected to our clients and involved in the business as actively working board members.”