InnovateMR hires Apac and US senior leaders

US – Sampling company InnovateMR has appointed Sandeep Singh as managing director of Asia-Pacific and Sylvia Ortiz-Moscato as vice-president of operations, B2B and new client partnerships.

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Singh (pictured, left) was most recently director of operations for North America project management at Dynata. His background in sales and operations includes roles at Kantar, Greenfield Online, and USamp/Instantly.

As managing director of Asia-Pacific, Singh will be responsible for expanding the company’s reach in the region.

Michael Anderson, president at InnovateMR, said: “As a long-time industry veteran, Sandeep enjoys deep operational acumen that will greatly benefit our clients and partnerships. Sandeep has extensive experience conducting research among a multitude of audiences across a wide variety of research methodologies.”

Ortiz-Moscato (pictured, right) previously worked as senior vice-president of Research Solutions at Screen Engine/ASI, and prior to that was vice-president of the multicultural division of Ipsos MediaCT. She has also held roles at Cultural Access Group and Diagnostic Research/Added Value.

At InnovateMR, Ortiz-Moscato will focus on building on the work of existing clients and developing new partnerships.

John Tan, chief operating officer at the company, said: “With Sylvia’s addition, we continue to add depth and breadth to our client services organisation. Sylvia will help ensure InnovateMR continues to deliver the highest quality sample and best-in-class customer service.”

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