NEWS20 January 2021

InnovateMR hires Apac and US senior leaders

News North America People

US – Sampling company InnovateMR has appointed Sandeep Singh as managing director of Asia-Pacific and Sylvia Ortiz-Moscato as vice-president of operations, B2B and new client partnerships.


Singh (pictured, left) was most recently director of operations for North America project management at Dynata. His background in sales and operations includes roles at Kantar, Greenfield Online, and USamp/Instantly.

As managing director of Asia-Pacific, Singh will be responsible for expanding the company’s reach in the region.

Michael Anderson, president at InnovateMR, said: “As a long-time industry veteran, Sandeep enjoys deep operational acumen that will greatly benefit our clients and partnerships. Sandeep has extensive experience conducting research among a multitude of audiences across a wide variety of research methodologies.”

Ortiz-Moscato (pictured, right) previously worked as senior vice-president of Research Solutions at Screen Engine/ASI, and prior to that was vice-president of the multicultural division of Ipsos MediaCT. She has also held roles at Cultural Access Group and Diagnostic Research/Added Value.

At InnovateMR, Ortiz-Moscato will focus on building on the work of existing clients and developing new partnerships.

John Tan, chief operating officer at the company, said: “With Sylvia’s addition, we continue to add depth and breadth to our client services organisation. Sylvia will help ensure InnovateMR continues to deliver the highest quality sample and best-in-class customer service.”