NEWS25 January 2022

InnovateMR attracts private equity investment

Financials News North America

US – Tech-enabled survey and sampling services provider InnovateMR has secured financial investment from Chicago-based private equity firm CIVC Partners to support the company’s continued growth.

A woman holding a lightbulb and a man holding a dollar sign made out of bills, representing the concept of investment in a bright idea.

Founded in 2014, Innovate provides survey and sampling services to market research agencies and consulting firms.  The company uses its proprietary software, respondent sourcing, screening expertise and client service model to provide insights professionals with “timely access to high quality, unique survey respondent populations”, according to the California-based firm.

CIVC’s investment will provide Innovate with additional capital and resources to support its growth strategy.  Chief executive Lisa Wilding-Brown and chief operating officer John Tan will continue to lead Innovate and co-founders Gregg Lavin, Matt Dusig and George Llorens, along with former president Michael Anderson, will remain significant investors in the business.

Commenting on the partnership, Wilding-Brown said: “We are thrilled to be partnering with a team that shares our vision for Innovate. CIVC  has been an active investor for over 30 years and has the resources, expertise and capabilities to help Innovate continue to execute our growth strategy.”

Co-founder Dusig added: “CIVC ’s experience partnering with founder-owned businesses will be instrumental to Innovate’s future growth. We expect CIVC to be a value-added partner to the Innovate team as the company continues to deliver high quality, differentiated survey and sample services to its clients.”