InnoGames appoints Lenz as head of analytics
Lenz joins from Bigpoint where he was also head of analytics and will lead the existing team in core fields of games analytics, data mining and market research as well as developing further external and internal tools.
Lenz commented: “The industry for online games offers great possibilities for detailed analysis, which help to offer the player the best possible gaming experience.”
InnoGames develops and provides online games such as Tribal Wars and Forge of Empires and has over 100m registered players
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