NEWS24 June 2009

Innerscope Research adds two to advisory board

North America People

US— Biometric and neuroscience agency Innerscope Research has appointed Joseph Plummer and Sandy Pentland (pictured) to its advisory board.

Plummer is a former chief research officer of the Advertising Research Foundation’s and is currently an adjunct professor at Columbia Business School.

Pentland is a professor at the Massachusetts Institute of Technology, where he heads the Next Billion Network and has written a book on how unconcious signals indicate real reactions and intentions.

Innerscope co-founder and CEO Carl Marci said: “Joe and Sandy will help us establish a deeper understanding of the field [of emotional engagement] and its applications in order to provide clients with quick, accessible and easy-to-understand insights into consumer bahaviour.”