Plummer is a former chief research officer of the Advertising Research Foundation’s and is currently an adjunct professor at Columbia Business School.

Pentland is a professor at the Massachusetts Institute of Technology, where he heads the Next Billion Network and has written a book on how unconcious signals indicate real reactions and intentions.

Innerscope co-founder and CEO Carl Marci said: “Joe and Sandy will help us establish a deeper understanding of the field [of emotional engagement] and its applications in order to provide clients with quick, accessible and easy-to-understand insights into consumer bahaviour.”