InMoment will build the programme for McKesson – known as Lloyds Pharmacy in the UK – to gather feedback from physical and digital customer engagement.

The programme will use data collection, analytics, reporting and action alerts for McKesson’s staff to help improve customer engagement, and InMoment will also provide strategic consulting for the firm.

Stephan Thun, president and managing director for Europe, Middle East and Africa at InMoment, said: “By understanding what customers are really experiencing, how marketing and strategic initiatives impact the buying journey, McKesson will be able to focus on their experience programme priorities, leading to an improved retention rate, increased revenue and market share.”