NEWS15 August 2012

Inmar hires John Ross to lead new shopper analytics division

Data analytics North America

US— E-commerce specialist Inmar has hired Interpublic Group’s (IPG) John Ross to lead a new division focused on providing data analytics for shopper behaviour and consumer promotions.

Ross, formerly head of the emerging media lab at IPG, will become an Inmar executive vice president as part of the appointment.

Inmar CEO L David Mounts said Ross will “bring a unique combination of marketing, retail and analytics expertise that can leverage Inmar’s technology platforms”.