NEWS8 September 2010

Initiative hires worldwide director of insights and innovation

North America People

US— Interpublic media agency Initiative has appointed Kendra Hatcher King to worldwide director of insights and innovation, reporting directly to global CEO Richard Beaven.

King moves across from Starcom MediaVest Group, part of Publicis, where she was senior vice president and director of contextual planning.

Prior to that she was a director of marketing communications agency Global Hue.

At Initiative King is expected to work closely with Eric Bader who was named earlier this year as global chief strategy officer.