Infotools updates research platform
The functionality will allow users of the platform to analyse and visualise hierarchical data and connect variables from multiple levels.
Users will be able to access data without scripting and see the impact of a new wave of data in multi-level analysis and reports.
Ant Franklin, chief executive, Infotools said: “Comparing relationships among layers of data is essential when seeking a deeper understanding of consumer motivations, actions and sentiment.”
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