McElroy, who is based in New York, was most recently chief revenue officer at AI targeting firm Illuma Technology, and also had a prior role as senior vice-president at Grapeshot.

In his new role, McElroy will oversee Infolinks’ global revenue strategy, leading sales, partnerships and client success work.

Bob Regular, chief executive at Infolinks Media, said: “Kevin’s proven ability to help advertisers and agencies achieve successful data and media-based solutions at scale is the perfect fit for the Infolinks proprietary offering and an ideal addition to our leadership team.

“As we continue to scale our premium proprietary placement supply and expand our unique data offering, Kevin will play a critical role in delivering exceptional performance for our advertising partners.”