Smith (pictured) is based in South Africa and previously worked for NielsenIQ and GfK South Africa in roles focused on data processing, consumer panel administration of at-home consumer research projects and report liaison.

Lidbetter had a prior role at content automation system provider Echobox, and in his new job at Indico Labs will focus on newly released slide automation product SlideGen.

Robbins has joined from Zappi, where she spent three years as a product marketer, and has taken on her role at Indico Labs part-time alongside responsibilities on her family farm.

Indico Labs is based in London and is a data visualisation and presentation building platform created by ex-YouGov researchers and analysts.

Majeed Saheb-Zadha, founder and chief executive at Indico Labs, said: “We’re excited to welcome Lucy, Warren and Edward to our team, driving our ambitious growth goals.

“Their expertise and client-focused approach will boost our business development efforts, delivering tailored solutions to our clients.”