Independent researchers launch Insight Leaders
The group’s researchers operate independently, but work together on specific client projects, focusing on brand, marketing and communication strategies.
Insight Leaders’ founding members are: Ichor Consulting principal Pamela Green; qualitative researcher Kate Halliday of Puffin Research; Juliet Strachan, founder and managing director, Windsoredge Research; Plural Thinking managing partner Brett Templeton; and Clive Ellis, previously a director at Morar HPI and now managing director of Solaris Market Research.
It aims to recruit up to 10 new members by the end of 2019 as it looks to expand its consultancy expertise.
The collective offers various research services including brand positioning, creative development, segmentation and pricing modelling. Consultants have worked on research projects for brands including Shell, VisitBritain and Avon.
Juliet Strachan, founder member of Insight Leaders, said: "We are excited to be launching Insight Leaders to provide a new way for clients to access top level research consultancy, without having to restrict their choice to one brand or research agency. Clients can access the right level of sector expertise and research know-how, specific to their project requirements, with total flexibility."
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