NEWS18 January 2012
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
Insight & Strategy
Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.
NEWS18 January 2012
US— Healthcare consulting firm InVentiv has agreed to buy some of the research products of SDI – which regulators said had to be sold for competition reasons following the acquisition of SDI by IMS Health.
The Federal Trade Commission (FTC) told IMS last year that it had to sell certain of SDI’s data products by the end of January, to prevent the combined company from becoming too dominant in both promotional audits – which track advertising for branded drugs, and medical audits – which measure the diagnoses and treatments provided by doctors.
The businesses will become part of Campbell Alliance, a pharma management consulting firm owned by InVentiv. They represent less than $15m or approximately 10% of SDI’s 2011 revenue, IMS said.
IMS will continue to sell its existing medical and promotional research services.
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Artificial intelligence has numerous benefits for marketing. Rachael Kotadia looks at how AI can help:… https://t.co/pzwQU09DhF
Streaming service subscriptions rise in Q1 2022 https://t.co/wC426xb4kt #mrx #marketresearch
Hypothesis nominates new CEO https://t.co/OSNvwqggyn #mrx #marketresearch
The world's leading job site for research and insight
Royal Academy of Engineering
Policy Advisor – Research and Innovation
£34,542 + excellent benefits
Resources Group
Insight Analyst (6 month contract) – Property Association
To £36,000 pro rata
proSapient
Senior Survey Programmer
Competitive Salary + Bonus
Featured company
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research are leading providers of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include CATI, . . .
Some useful tips here for anyone entering the #MRSawards. https://t.co/Dshp0or0x1
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments