NEWS24 March 2011

IMRB International launches Indian 3G survey

Asia Pacific

INDIA— Kantar-owned IMRB International has launched a new syndicated study examining 3G mobile services in India.

The first stage of the survey was conducted among 10,000 mobile subscribers in the cities of Delhi, Mumbai, Chennai, Kolkata, Pune, Ahmadabad, Bangalore and Hyderabad. On top of the consumer sample, 1,520 businesses were also quizzed.

Several “industry experts” were also included in the study, which examined subjects such as how willing consumers are to switch handsets in order to gain 3G services and their reasons behind it.

Other questions the survey sets out to answer include how much people are willing to pay for 3G services, how fully aware they are of the technology and whether they would change to a different mobile operator.