NEWS30 October 2012

IMR co-founder takes director role at Effective Measure

AUSTRALIA — Tony Eustace, one-time founder of IMR Worldwide (later Red Sheriff), has joined digital measurement firm Effective Measure as group director for data insights.

Eustace has worked as a UX consultant for UsabilityOne most recently, but in his new role he will be responsible for integrating Effective Measure’s data sets and audience profiles with external sources to create “tailored insights for clients across the media, research and consulting industries”, according to a statement.

His appointment follows the hiring of Ben Sharp as head of Australian and New Zealand operations while Michael Robertson, managing director for the Oceania region, has been promoted to group director for media.