NEWS15 November 2012

Effective Measure signs Vietnam deal with Ambient Digital

Asia Pacific Features

SINGAPORE — Effective Measure has signed a strategic alliance with Vietnamese digital advertising network Ambient Digital to bolster its insights offering in the country.

The Ambient network claims to reach over 70% of Vietnam’s online consumers via fixed and mobile platforms and represents thousands of publishers and global brands. Through the partnership, it will now offer customers use of Effective Measure’s campaign measurement and impact research studies.

Effective Measure regional managing director for southeast Asia, Dinesh Arasaratnam (pictured), said: “This is the start of our focus on bringing additional insight to the Vietnam market with rich demographic and psychographic data.”

Ambient Digital CEO Andrew Stephens added: “Effective Measure gives Ambient Digital the demographics, depth of insight and accuracy to plan, analyse and improve campaign performance. This information is increasingly important to clients as we progress from basic display advertising into advanced, demographic targeting and retargeting campaigns.”