NEWS7 November 2012

Roy Morgan Research signs up for Effective Measure analytics

Asia Pacific Technology

AUSTRALIA— Roy Morgan Research has signed up to use Effective Measure’s analytics and research platform, Insight, as part of its machine-based web audience data measurement system.

The Insight tool provides researchers with cross platform tools that will allow them to survey and analyse digital data sets with “precision and depth”.

Michael Robertson (pictured), group director at Effective Measure, said: “Effective Measure has an established relationship with Roy Morgan Research and we are delighted to have been working together to develop the analytical tools that can assist Roy Morgan extend the power and depth of their research capabilities.”

Roy Morgan Research’s general manager of media and communications George Pesutto added: “Using Effective Measure’s Insight platform as part of our machine-based web audience measurement gives us better access to more detail on an extended range of websites.”