UK – With many in the insight industry working from home, the Market Research Society has made the latest issue of Impact available to read digitally alongside the print edition.

Impact april 21 cover_crop

Published quarterly, the magazine explores the impact of research and includes articles on business, technology, data and analytics, science and more.

Readers can access an online version of the April 2021 issue here.

The April issue includes:

  • A report on understanding research modes
  • A profile on Samaritans chief executive Julie Bentley
  • Highlights from the Impact 2021 conference
  • Features on how Mattel and the AA are using insights
  • The first of a special joint series on the history of the data economy, published with Significance, the magazine of the Royal Statistical Society
  • Sir Michael Marmot in seven
  • Regular columnists including Rory Sutherland and Lorna Tilbian.

Print copies of Impact are delivered to those who have a home address as their mailing preference.

Articles from Impact are also published on in the weeks following print publication.

Read articles first published in previous issues here.