The expansion is intended to provide IDX with an on-the-ground presence in Switzerland, as well as increasing the depth of its data and insights capabilities.

The changes to the data and insights team include appointing seven staff members. Lonneke de Roo has been named as head of data and insights at IDX, and will lead the company’s Data & Insights Centre of Excellence.

The Geneva team will work closely with colleagues in IDX’s performance marketing and corporate communications departments, and also supports its Connected Content model that combines creative, media, data and technology.

IDX is a global strategic communications and marketing agency with around 500 staff, headquartered in London with offices in New York, Phoenix, Helsinki, Gothenburg, Geneva and Vadodara.

Crispin Beale, worldwide chief executive officer at IDX, said: “Our new Geneva office gives us boots on the ground to better serve clients across Europe and globally across performance marketing, investor relations and corporate communications.

“Data has been at the heart of this business for decades, and this centre of excellence reflects our continued investment in that capability.”

Chris Corrigan, chief customer growth officer at IDX, said: “Our new presence in Geneva, combined with deeper data and insights expertise, strengthens the way we support clients globally, giving them earlier access to the insight and market context they need.”