Idell joins Mindshare to lead West Coast operations

Idell (pictured), who led the Disney relationship at Nielsen, has also held senior roles at 20th Century Fox, IAG Research (now Nielsen TV Brand Effect) and Initiative Media. 

She will run Mindshare’s West Coast operations. 

"We are delighted that someone with Cheryl’s experience is joining our US team to take the helm from Adam Gerhart and continue the growth of our West Coast operations," said Nick Emery, global CEO of Mindshare.

"She brings with her a fantastic heritage in performance and has worked on all sides of the equation and understands what clients want and how to deliver that."