Ideally hires head of Australian operations

Gawn (pictured) was previously managing director of brand agency Denomination, and has prior experience in senior roles at McCann, Ogilvy and Dentsu, working in New York, London, Amsterdam, Australia and New Zealand.

In his new role, Gawn will help with Ideally’s expansion in Australia, with the firm having been launched by research technology firm TRA Labs and innovation and venture studio Previously Unavailable in August 2023, both of which operate in New Zealand and Australia.

James Donald, chief executive and co-founder at Ideally, said: “Simon’s proven leadership skills, as well as his deep expertise and network, will allow him to rapidly bring Ideally into the hands of more innovation and marketing teams.

“We can’t wait to see what the future holds for Ideally’s Australian operations in 2024 and beyond.”