IBM wraps up Coremetrics takeover
The deal, struck in June, represents IBM’s latest bid to boost its business analytics muscle, following the purchase of RedPill Solutions and SPSS last year.
Financial terms of the deal were not disclosed.
IBM and Coremetrics have partnered since 2006 when they first developed Coremetrics for IBM WebSphere Commerce, a system designed to provide business managers with “a clear view of their websites and to automatically create targeted marketing campaigns based on visitor behaviour directly within the WebSphere Commerce solution”.
Craig Hayman, general manager for industry solutions at IBM Software Group, said: “With this acquisition, IBM will give clients greater insight about customer behaviour and sentiment about products and services and give true foresight into their future buying patterns.”
We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments