NEWS3 August 2010
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
Insight & Strategy
Columnists
Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.
US— IBM has completed the purchase of web analytics software firm Coremetrics.
The deal, struck in June, represents IBM’s latest bid to boost its business analytics muscle, following the purchase of RedPill Solutions and SPSS last year.
Financial terms of the deal were not disclosed.
IBM and Coremetrics have partnered since 2006 when they first developed Coremetrics for IBM WebSphere Commerce, a system designed to provide business managers with “a clear view of their websites and to automatically create targeted marketing campaigns based on visitor behaviour directly within the WebSphere Commerce solution”.
Craig Hayman, general manager for industry solutions at IBM Software Group, said: “With this acquisition, IBM will give clients greater insight about customer behaviour and sentiment about products and services and give true foresight into their future buying patterns.”
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Jen Heape, @VixenLabs: "You should be worried about your entire data footprint. The horse has bolted, but we need t… https://t.co/X9w2UiEvuQ
WPP buys influencer marketing agency Obviously https://t.co/bwRPEKa0i3 #mrx #marketresearch
Merkle to handle Standard Life pensions & savings CX https://t.co/7Sd6BImYFH #mrx #marketresearch
The world's leading job site for research and insight
Hasson Associates
Senior PM/ Operations Manager
£30000–40000
Hasson Associates
Business Development Director
£85000–90000
Hasson Associates
Qual RM/AD
£45000–60000
Related Articles
The Market Insight Forum takes place at the wonderful Savoy Place, London on 7 Junehttps://t.co/uK1jTPEpAk Registe… https://t.co/XKVI5XZS8H
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments