IAS Pre-Screen Brand Safety Solution for Search Partner Network (SPN) allows advertisers to automatically exclude search partner sites aligned to industry standard safety and suitability definitions across the entire SPN domain list. 

The SPN inventory consists of search-related websites and apps that help advertisers to increase reach and conversions across mobile and desktop.

Paired with Google’s established brand safety protections for SPN, IAS’s tool provides advertisers with an additional independent layer of third-party transparency and proactive control.

The launch expands IAS’s existing relationship with Google, which includes 2024’s IAS Optimisation for YouTube as well as an increase in its brand safety and suitability measurement product for the video platform.

Lisa Utzschneider, chief executive at IAS, said: “This expansion builds on our partnership with Google to provide global advertisers continued access to independent, and trusted, third party measurement and optimisation solutions.

“IAS is committed to providing brands with greater transparency no matter where their digital media investments are being spent so they can confidently scale their campaigns across all channels and devices.”