IAS adds Threads advertising platform feature
The agreement will see Total Media Quality for Meta help advertisers to safeguard brand reputation and scale campaigns, and adds to existing agreements with Instagram and Facebook.
Features of Total Media Quality include third-party validation to support suitable content adjacency on Threads and content-level insights with IAS’s reporting platform IAS Signal UI.
The tool will cover 34 supported languages and also allow for AI-supported content analysis using IAS’s frame-level multimedia technology.
Lisa Utzschneider, chief executive at IAS, said: “We continue to innovate and deepen our relationships with global partners like Meta to provide end-to-end campaign support for advertisers across every screen and channel.”
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