NEWS15 January 2020

IAB UK creates research role

News People UK

UK – Digital advertising industry body, IAB UK, has hired Elizabeth Lane in the newly created role of head of research and measurement and Dominic Tillson as head of industry relationships and initiatives.

Elizabeth Lane & Dom Tillson_crop

Lane (pictured, left) joins IAB UK from the Department for Digital, Culture, Media & Sport (DCMS) where she led research and analysis for media and creative policy. She has also worked at the BBC and Ipsos Mori.

Lane will oversee the IAB’s research strategy, including the launch of major insight projects in 2020.

Tillson (pictured, right) was previously director of marketing and insight at Inskin Media. He will work with the IAB’s steering groups to shape and deliver member-led projects and increase member involvement with IAB initiatives.

Antonio Forte joins as Tillson’s team as industry initiative’s executive, from Wavemaker.

Jon Mew, IAB UK’s CEO, said: “It’s great to have Elizabeth and Dom onboard as we start 2020. Dom’s work in ad tech, not to mention first-hand experience of being an IAB member, makes him uniquely placed to lead our membership initiatives.

“Meanwhile, Elizabeth’s time spent at the DCMS is invaluable when it comes to understanding the political context of our industry and creating research projects that resonate with both policy makers and the media industry.”