Kuist joins from The Weather Company, where he was vice president of insights and innovation. Prior to that he worked at Viacom Media Networks, where he was senior director in the strategic insights and research group.

In his new role, Kuist will lead the IAB’s work on media measurement and advertising effectiveness, helping publishers, agencies and brands understand how people behave, react and interact in a broad range of digital environments — particularly on mobile devices. 

“Market-making insights can be found at the intersection of research, data, and measurement,” said Randall Rothenberg, president and CEO, IAB.

“It’s a new game that requires real-world industry experience and fresh ideas, and critical thinking — all of which Chris Kuist brings to the table.

"He will play a pivotal role in heralding the next era of media research, ensuring that IAB research initiatives deliver insights that have the power to drive more ad dollars to digital.”